2209.2026
The Nonfiction Reading Process I'm Testing With NotebookLM
A nonfiction reading process I am testing: fewer interruptions while reading, my own recall first, and NotebookLM to check the book afterward.
Format
Journal
I write about search, product, data, and AI: unpacking difficult problems, showing the work behind the answer, and being honest about the trade-offs.
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2209.2026
Why I Rebuilt My Page Monitor Without a Server
Why I moved my page checks from my own servers and bots to a small TypeScript monitor running in GitHub Actions.
2009.2026
Search Clues: My First Pass at an Organic Traffic Drop
A practical, private first pass at falling organic traffic: export Search Console data, compare confirmed Google updates and site changes, and keep several sites' history in your own browser.
2009.2026
Why I Built GoalLane: Doing Less, Moving Toward Something
Why I built GoalLane as a private, goal-first iPhone planner: short horizons, a few clear outcomes, realistic daily capacity, and steps that lead somewhere.
3008.2026
Why I Built Joys & Woes: A Private Place for the Days We Forget
The personal ritual behind Joys & Woes, and why I built this iPhone journal to be local-first, private, exportable, and useful without sharing your life online.
2308.2026
Build Systems, Set Goals: A Goal-Oriented Approach to AI in SEO and Product Work
A practical approach to AI systems: goals, context, task files, agent loops, verification, and the limits of delegation.
2308.2026
From Failure to Fix: How AI Helps Solve SEO Problems in Hours, Not Weeks
How to use AI for SEO decision-making, traffic analysis, technical troubleshooting, and early risk detection.
1109.2025
AI for Programmatic SEO: Context Before Content at Scale
A practical context-engineering system for combining SEO data, project knowledge, small models, agents, and repeatable workflows.
0104.2025
Programmatic SEO Is a Data System, Not a Page Factory
How intent, enrichment, indexation, testing, localization, and data infrastructure make large-scale SEO sustainable.
1110.2024
The Inspector Gadget Mindset for AI-Assisted SEO
How to choose AI tools by task, model size, cost, context, and team capacity - and turn experiments into reusable SEO systems.
3005.2023
Product-Led SEO Starts with Analytics, Not Opinions
A practical framework for connecting SEO, product work, data warehouses, revenue, and small evidence-led experiments.