Diagnosis & recovery
Technical and product SEO, focused or complete audits, traffic and indexation changes, and the evidence needed to choose the next move.
Vladislav Morgun · SEO, product, data & AI
I turn complex growth problems into systems teams can run.
For 16+ years, I have helped teams find what blocks growth, connect search with product and business data, and replace one-off fixes with measurable workflows.
How I can help
The useful work starts where the checklist ends.
I am most useful when a problem crosses team boundaries and a standard audit cannot explain what is happening.
Product & growth systems
Connect search, user behavior, product constraints, and business outcomes - then turn the model into priorities and measurable experiments.
Data & AI operations
Build programmatic, automated, and AI-assisted workflows with the right context, quality controls, and clear ownership.
Across disciplines
SEO is the entry point, not the boundary.
I work across search, product, analytics, automation, and software.
I also build small privacy-first products, because shipping software keeps advice grounded in real UX, data, engineering, and release constraints.
Start here
Build Systems, Set Goals: A Goal-Oriented Approach to AI in SEO and Product Work
A practical approach to AI systems: goals, context, task files, agent loops, verification, and the limits of delegation.
Open articleExplore the journal
Start with the question, not the publication date.
Read the complete journal, browse a professional topic, or follow a collection built around talks and products.
From the journal
View the full journal2209.2026
The Nonfiction Reading Process I'm Testing With NotebookLM
A nonfiction reading process I am testing: fewer interruptions while reading, my own recall first, and NotebookLM to check the book afterward.
2209.2026
Why I Rebuilt My Page Monitor Without a Server
Why I moved my page checks from my own servers and bots to a small TypeScript monitor running in GitHub Actions.
2009.2026
Search Clues: My First Pass at an Organic Traffic Drop
A practical, private first pass at falling organic traffic: export Search Console data, compare confirmed Google updates and site changes, and keep several sites' history in your own browser.
2009.2026
Why I Built GoalLane: Doing Less, Moving Toward Something
Why I built GoalLane as a private, goal-first iPhone planner: short horizons, a few clear outcomes, realistic daily capacity, and steps that lead somewhere.
How I work
More than a list of fixes.
Good consulting should leave you with a clearer model of the problem, evidence you can trust, and a system your team can keep using.